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With Billions of Searches on Google Every Day, How Does Google AI Help Marketers Maximize Search Ad Performance?

Aslan Consulting Partners • Jun 16, 2025

Every single day, billions of searches are conducted on Google. These queries span everything from product research and service needs to last-minute questions and impulse decisions. For marketers, that represents a massive opportunity—but also an enormous challenge. With so much activity, how can brands ensure their search ads appear at the...

Getting Started with ChatGPT: Your AI Assistant for Small Business Marketing

Aslan Consulting Partners • Jun 16, 2025

For many small and midsize business (SMB) owners in the U.S., marketing can feel overwhelming. Between managing day-to-day operations, keeping up with competitors, and staying connected to your customers, finding time to write compelling social media posts or build a content calendar often falls to the bottom of the to-do

Maximizing Performance: 2 Key Benefits of Using Broad Match, Smart Bidding, and Responsive Search Ads Together

Aslan Consulting Partners • Jun 13, 2025

Digital advertising is evolving at a rapid pace—and if you’re a small or midsize business (SMB) in the U.S., staying competitive means working smarter, not harder. As Google Ads continues to shift toward automation and machine learning, advertisers are being encouraged to lean into AI-powered tools that promise better performance and less manual...

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